Unexpectedly in a landmark, industrial building on avenue du Parc is the first free-standing retail environment to exclusively feature the collection of designer Marisa Minicucci. Introducing MM LOFT, a shopping experience that transcends the downtown fashion scene. In sharp contrast, MM LOFT features a tranquil, elegant setting where women are invited to escape their hectic lives, to ‘multi-season’ shop on their own terms and at their own convenience.

AN INNOVATIVE RETAIL CONCEPT, MM LOFT evokes the pleasure of playing in an expansive walk-in closet. A ‘by-appointment-shopping’ strategy that is focused on service, MM LOFT offers women an escape into a setting of quiet luxury. Here, she is addressed by her name; remembered by her tastes and preferences, respected for her ability to know herself and encouraged to assert her individuality with what she chooses to wear. Here, her self-expression is celebrated in a surrounding that is uniquely hers and where she is counseled, tempted and pampered.

MM LOFT, designed by partners Marisa Minicucci and Barry Bly and their team, extends over 4000 square feet, boasting a modern, upscale décor that is merged with period pieces. Large windows offer panoramic views while providing plenty of natural light. Ceilings of 14-feet, exposed pipes, black, pearlized concrete flooring, custom designed rolling racks, a kitchen facility and a lounging area all form a minimalist canvas for the collection. Together with an ever-evolving assembly of art by local artists and artisans, they create an ambiance that is reflective of the merchandise and of the partners’ approach to providing a complementary, contemporary lifestyle setting in which their clients can enjoy the shopping experience.

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